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Houghton-Mifflin and Scholastic and Bantam Delll and CCCNet among other traditional, educational publishing conglomerates, have designed their websites to offer their wares and, at the same time, offer value-added online services to their visitors...

Houghton-Mifflin and Scholastic and Bantam Delll among other traditional, educational publishing conglomerates, have designed their websites to offer their wares and, at the same time, offer value-added online services to their visitors. HM, for example, includes links to experts, popular field trips and online games (built on national standards). Scholastic and Simon&Schuster have set up chat rooms. Macmillan/McGraw-Hill School will be including pertinent Web links in their published curricula rather than just a set of links on their site's home page (especially for elementary and middle school in language, math, and social studies). Simon&Schuster is planning to launch online internet courses. Biosurf, a site from Scott Foresman-Addison Wesley, illustrate the augmentation of text materials with online enrichment such as in-depth tutorials in particular science topics for teachers who want to brush up on their knowledge. During the next few years others will offer similar capabilities.

You will find the most amazing catalog of online posters for projects at the Poster Ed site. The adage--if we don't have it, you don't need it--almost applies.

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Traditional publishers, like television channels, have discovered the attractiveness and ease-of-use of online vehicles. Most of the "teaser" value-added resources have not yet been linked to their hardcopy materials, the major source of their revenue. Brief visits to their sites may be time well-spent, if only because their competent staffs have put good stuff on line. It will be interesting to watch the merger of traditional and online publishing in education, especially if the costs are lowered and the quality raised.

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